David Newton ESPN Staff Writer
You know Panthers linebacker Luke Kuechly is a "Tackling Machine." But did you know he eats bears? Well, not literally. The 2013 NFL Defensive Player of the Year has signed a three-year deal with "Eat the Bear," a sports nutrition-based lifestyle business providing clean and lean supplements to support pure achievement, "Eat the Bear and I share the mantra that some days you eat the bear, and some days the bear eats you. Everyday isn't easy. Every workout isn't easy, but you wake up with this mindset, and it helps you overcome life's challenges," Kuechly said.