One national sports marketing expert likens the NHL's lockout to a hotel chain that's had one of its properties burn down. Even though there's been a loss, the fire represents an opportunity for renewal, a chance to create something dazzling from something old and decrepit.
In the NHL's case, the lockout has made a smoldering mess of 30 franchises across an entire continent.
Now, as the league and its players march steadily toward a resolution to their nine-month hockey stoppage, one ...
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