The NHL's next step: a personality infusion

Updated: August 2, 2006, 10:51 AM ET
By Adam Proteau | The Hockey News

After Year One of its R 'n' R (reclamation and restoration) Project, the NHL's once-dilapidated house has been rescued from the wrecker's ball. The league reawakened a sense of competitive parity long absent among much of a frustrated fan base, and alterations to the on-ice product delivered its star players from the evils of coaches who focused on repressing, rather than rewarding, the game's true talents.

That's the good news. Now, the cruddy news: In a pro sports marketplace increasingly ...

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