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Put Heritage Classic back on the shelf

Updated: December 30, 2010, 7:27 PM ET
By Scott Burnside | ESPN.com

PITTSBURGH -- Even the most cynical observer would have trouble arguing that the NHL's outdoor experiment has been anything but a roaring success.

Whatever measuring stick you employ -- television ratings, sponsorship, merchandise sales, ticket sales or plain old buzz -- the gutsy decision to hold a regular-season game outdoors on Jan. 1 for the past four years has given the NHL unprecedented exposure.

NHL COO John Collins said Thursday he thinks this season's event in ...

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