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NHL, Discover create 'Black Friday' tilt

Updated: November 2, 2011, 11:38 AM ET
Associated Press

NEW YORK -- The NHL is hoping to turn Thanksgiving weekend into a hockey holiday as it did with New Year's Day.

Looking to build on the success of the Winter Classic, which has quickly become a New Year's staple, the NHL announced on Wednesday a renewal of a multiyear partnership with Discover.

The familiar credit card company will become the title sponsor of this year's "Discover NHL Thanksgiving Showdown," which takes place on the traditional shopping-heavy Friday after the ...

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