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Nike eyes sponsorship in 2016

Updated: May 23, 2012, 6:40 PM ET
Associated Press

QUEBEC CITY -- Nike is looking to expand its reach further in the international Olympic world, including a possible sponsorship deal with the 2016 Games in Rio de Janeiro.

Charlie Denson, president of the Nike brand, traveled to the SportAccord convention in Quebec City to deliver a keynote address Wednesday that underlined the sportswear giant's desire to broaden its ties with the Olympic movement.

"We've always focused on the athlete," Denson said in an interview with The Associated ...

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