Discussion

Jones earned every marketing dollar

Updated: August 8, 2012, 9:02 PM ET
By Darren Rovell

The fact that Lolo Jones came in fourth in Tuesday's 100-meter hurdles final could certainly affect her future marketability.

But let's get this out of the way: Lolo Jones deserved every single dime of the marketing dollars she received before that race started.

The notion that her athletic achievements weren't worthy of the attention the media and corporate America had bestowed on her was first floated in a New York Times column earlier this week. She was an attention ...

Read full story

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.


MORE OLYMPICS HEADLINES

MOST SENT STORIES ON ESPN.COM