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Ryan Lochte trademarks 'Jeah'

Updated: August 17, 2012, 7:55 PM ET
By Darren Rovell | ESPN.com

Who knows if anyone would have capitalized on it, but Olympic swimmer Ryan Lochte wants to own the catchphrase he created.

Lochte trademarked the phrase "Jeah" on Aug. 1, according to a filing with the U.S. Patent & Trademark Office. The filing reveals that Lochte hopes to put the word on everything from goggles to sunglasses to jewelry and beer mugs. The swimmer, who won two golds and two bronze medals in the 2012 Olympic Games, said his term is a modification of "Chea," a word rapper ...

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