ORLANDO, Fla. — The Shooting Hunting and Outdoor Trade (SHOT) Show may be the only place you can set out to turn $2,000 into one buck and scarcely get change back.
The scope of the place can be overwhelming. This year it was 48,000 buyers, exhibitors and media-types anthilling into the Orlando Convention Center's 715,000 square feet of dedicated exhibit space.
To make sense of it, we devised a challenge. We imagined ourselves as consumers (instead of wholesale buyers, who make up a majority of attendees) with two grand to spend to outfit a deer hunt in Wisconsin, stem to stern.