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Top hunting, target shooting brands

FERNANDINA BEACH, Fla. — Southwick Associates has announced the brands and products hunters and target shooters preferred most in 2009.

This list has been compiled from the 44,734 internet-based surveys completed by hunters and target shooters who volunteered to participate last year in HunterSurvey.com and TargetshootingSurvey.com polls. In 2009, top brands included:

• Top rifle brand: Remington (16.5% of all purchases)

• Top shotgun brand: Remington (22% of all purchases)

• Top muzzleloader brand: Thompson Center (29.5% of all purchases)

• Top handgun brand: Sturm Ruger (16.6% of all purchases)

• Top scope for firearms: Bushnell (17.3% of all purchases)

• Top rifle ammunition brand: Remington (28.8% of all purchases)

• Top shotgun ammunition brand: Winchester (32.0% of all purchases)

• Top handgun ammunition brand: Winchester (22.0% of all purchases)

• Top blackpowder brand: Pyrodex (351.5% of all purchases)

• Top balls, bullets, or shot brand: Hornady (26.2% of all purchases)

• Top bow brand: BowTech (14.8% of all purchases)

• Top arrow brand: Easton (30.3% of all purchases)

• Top fletching brand: Bohning (30.3% of all purchases)

• Top broadhead brand: Muzzy (25.3% of all purchases)

• Top archery target brand: The Block (22.3% of all purchases)

• Top decoy brand: Flambeau (15.7% of all purchases)

• Top game call brand: Primos (34.8% of all purchases)

• Top reloading bullet brand: Hornady (30.2% of all purchases)

• Top reloading primer brand: CCI (36.0% of all purchases)

• Top reloading powder brand: Hodgdon (36.5% of all purchases)

• Top binocular brand: Bushnell (19.5% of all purchases)

• Top holster brand: Uncle Mikes (21.4% of all purchases)

• Top knife brand: Buck (16.7% of all purchases)

• Top scent or scent covering brand: Scent-A-Way (24.5% of all purchases)

• Top shooting target brand: Shoot-N-C (38.9% of all purchases)

• Top clay brand: White Flyer (34.3% of all purchases)

Other interesting facts from the HunterSurvey 2009 annual report: The busiest month for purchasing for hunting was November, for Target Shooting was June, and for self-defense was February.

The marketing data presented here is a summary of a 197-page report that details consumer behavior including what products and brands are purchased, where they are bought, how much customers spend, and demographics of hunters and target shooters broken out by each product category.

Current information about what gear and brands hunters and target shooters prefer, how many days they spend afield and what type of hunting and shooting they enjoy most is vital to businesses trying to build their customer base.

You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates' monthly HunterSurvey.com and TargetShootingSurvey.com reports.

Reports are available for specific product categories including firearms, ammunition, blackpowder, bowhunting and archery equipment, decoys, game calls, apparel, optics and more.

To purchase your subscription, contact Donna Leonard at Donna@southwickassociates.com.