Friday, September 1
Updated: September 5, 11:09 AM ET
Nike store at to launch this fall

September 5, 2000 and this fall are launching an online Nike store at the first anchor store of the Mall - as re-launches its shopping area. The Nike store at will enable ESPN users to purchase Nike products online., part of Walt Disney Internet Group (NYSE:DIG), is the number one sports Web site.

With a direct connection to's comprehensive product line, the Nike store at will feature an assortment of Nike products selected for visitors, including Nike Team Sports licensed apparel and Nike's made-to-order shoe program, NIKEiD.

"Our new relationship with Nike is the first step of our new e-commerce strategy, bringing two of the biggest names in sports together to the benefit of our fans," said John Skipper, senior vice president & general manager, ESPN Internet Group. "The Nike store and other Mall inhabitants will serve to drive revenues and provide a superior online shopping experience for users."

"Being the anchor tenant of the Mall offers an opportunity to broaden the exposure of its online store, and the great sports product it carries, to the athletes and fans that regularly visit for its comprehensive sports coverage," said Mary Kate Buckley, vice president and general manager of The Mall,, will assemble premier providers of sports merchandise - athletic wear and footwear, league-licensed apparel and merchandise, authenticated merchandise, sports videos, event tickets, and more. will enable to offer a great variety and depth of products, while continuing to bring unique, exclusive offerings to ESPN users.

Each merchant will present a product line selected expressly for shoppers. The shopping experience ultimately will offer tens of thousands of premier sports products, presented both within, and offered throughout in contextual commerce windows where products will relate directly to sports content on the page. The Mall will enable sports fans to capitalize on the ease, immediacy and security of shopping online while checking out the latest and best sports news, statistics, analysis and games provided by Fans will be able to access the Nike store at via the home page and various sections and other Walt Disney Internet Group Web sites., the leading sports Web site, is part of Walt Disney Internet Group (NYSE:DIG), the Internet business of The Walt Disney Company. Walt Disney Internet Group manages some of the Internet's most popular Web sites, including the portal as well as,,,,,,,,,, Mr. Showbiz, Soccernet,, and NASCAR Online. Steve Bornstein is the chairman of Walt Disney Internet Group, which is headquartered in North Hollywood, California, with operations in Sunnyvale, California, Seattle, New York, Bristol, Connecticut, and London. offers the widest selection and provides the most comprehensive information about Nike products on the Web. Features like the running shoe recommender, 3D product imaging and NIKEiD make it easy, fast and fun to learn, interact and buy.

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