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Danica-mania in high gear at Daytona

Updated: February 18, 2013, 3:19 PM ET
By David Newton

DAYTONA BEACH, Fla. -- The marketing machine at NASCAR has been busier than normal the past 24 hours.

They can thank Danica Patrick for that.

Since Sunday, when the 30-year-old Stewart-Haas Racing driver won the pole for the Daytona 500 -- the first time a woman has earned the top spot in a Sprint Cup race -- there has been a significant spike in interest in the sport.

From ABC's "Good Morning America" to "CBS This Morning" to CNN, Patrick's accomplishment ...

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