Discussion

Danica-mania in high gear at Daytona

Updated: February 18, 2013, 3:19 PM ET
By David Newton

DAYTONA BEACH, Fla. -- The marketing machine at NASCAR has been busier than normal the past 24 hours.

They can thank Danica Patrick for that.

Since Sunday, when the 30-year-old Stewart-Haas Racing driver won the pole for the Daytona 500 -- the first time a woman has earned the top spot in a Sprint Cup race -- there has been a significant spike in interest in the sport.

From ABC's "Good Morning America" to "CBS This Morning" to CNN, Patrick's accomplishment ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

MORE RACING HEADLINES

MOST SENT STORIES ON ESPN.COM