The Danica Factor
Danica Patrick is a full-time NASCAR driver, but let's face it: We all know her day job isn't why she is one of the most sought-after celebrities come Super Bowl time. Newton » Super Bowl ads
Rick Hendrick raised a lot of eyebrows when he paired Dale Earnhardt Jr. with crew chief Steve Letarte. The result? The move just may have saved Junior's career.
The pressure's off, right? Hendrick Motorsports -- namely, Jimmie Johnson -- failed to win a Cup title for the first time since 2006. The streak is over, but expectations are sky high.
There's a youth movement afoot in the world of NASCAR. Don't believe it? Well, it's obvious you didn't attend the annual media circus in Charlotte.
Day 1 of the NASCAR media tour offered few surprises. But it did confirm one thing: Danica Patrick's star is soaring higher than ever.