- David Newton, ESPN Staff Writer
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LAS VEGAS -- The person who made Stewart-Haas Racing's first Sprint Cup championship possible won't be on the main stage at the head table during Friday night's awards banquet at the Wynn Las Vegas.
No, Tony Stewart hasn't been banned for wanting to toast this third title with Schlitz instead of champagne.
Not yet, anyway.
This is about Gene Haas, who in 2008 while serving a prison sentence for tax fraud gave Stewart half of what was then CNC Haas Racing in exchange for Stewart's driving talent and name to help give his struggling organization what it needed to hire a top supporting cast.
Haas has asked to sit in the audience at one of the team tables.
It's not surprising.
Haas never wanted to be at the forefront of his organization, even when he owned it all. He wanted to build the best facility possible and hire the best people possible, then sit back and watch it blossom into a championship organization.
There was just one problem.
He was an outsider.
All the money in the world -- and Haas had a lot as the owner of Haas Automation when he started this racing venture in 2002 -- doesn't attract the drivers, crew chiefs and everybody else it takes to reach the top in NASCAR.
Haas finally realized that in 2008 as his teams struggled to make races and stay in the top 35 in owners' points for a guaranteed spot in the field each week. He told then-general manager Joe Custer, "We need to make a change or tear the place down and turn it into a truck stop."
So Custer came up with what Haas called this "wild, crazy idea" to go after Stewart, then a two-time champion driving for Joe Gibbs Racing. Next came the wild idea to actually give Stewart half the company, understanding the benefits of having him as a driver by far outweighed the benefits of selling for profit to another investor.
"Tony Stewart is a superstar, we knew that," Haas said after Stewart won the final race at Homestead-Miami Speedway to claim the title by tiebreaker over Carl Edwards. "I had the jack stands. Unfortunately, you need a wheelman.
"You could have the best equipment in the world, but without a good wheelman you really don't have a whole lot."
The wheelman will get all the accolades as the circus known as NASCAR hits Vegas on Wednesday for its three-day celebration. It'll be the wheelman who does the burnout on the famous Strip. It'll be the wheelman who will be honored at Thursday's luncheon and again at Friday's banquet.
And deservedly so.
Before Stewart came on board and brought Ryan Newman with him, Haas had Jack Sprague, John Andretti, Ward Burton, Jason Leffler, Mike Bliss, Jeff Green, Johnny Sauter, Jeremy Mayfield, Max Papis, Tony Raines, Scott Riggs and Ken Schrader.
Those drivers had a combined 16 Cup wins between them, and 10 of those came from Burton and Mayfield. Four more came from Schrader, who made only one start for CNC Haas near the end of his career.
Stewart has 44 Cup wins, 11 the past three years for SHR.
Before Stewart, Haas' drivers were winless in 284 races. They had only one top-5 and never finished better than 21st in points -- that with Burton in 2003.
Stewart hasn't finished worse than seventh.
"When you enter [NASCAR], you have these expectations that you can run with the big dogs," Haas said. "And that's a lot harder to do than you think."
It is without a top-flight driver, as we've seen throughout history.
But the man who was willing to give away half of what he had invested millions in deserves some credit. Had Haas chosen a different tactic Stewart might still be at JGR and CNC Haas might indeed be a truck stop.
"I thought Tony was a little crazy for doing it, but Tony is a little bit smarter than you think sometimes," Haas said. "He obviously saw some potential in what we did. He has a lot of great relationships. Like we had a lot of great relationships with Hendrick, so we had good equipment.
"Tony had good people."
Haas realized that the first time he returned to the shop in 2009 after being released from prison. He sensed a different attitude, a confidence that never was there before.
Before his first race back -- the 2009 All-Star Race at Charlotte Motor Speedway -- Haas said, "We can win."
Then Stewart won.
"When we first started out, it wasn't a great time to enter the sport because it was kind of somewhat in the height of its popularity, drivers were at a premium, most people in the garage don't put a lot of faith in a new team," Haas said. "So you have to spend your time just earning their respect."
Stewart supplied instant respect.
It was a win-win proposition that we all should have known from the start would turn out this way.
"It's amazing to see it," said Rick Hendrick, whose run of five straight titles with Jimmie Johnson was ended by the man he brought into the sport 10 years ago by selling him a truck race facility and supplying him cars, as he still does.
"Gene put a lot of effort, time and money in building a team. He never, ever denied that team anything. Facilities, equipment, anything and everything they needed for the 10 years. ... He's sure paid his dues."
And he did it by giving it away.
"This is a big industry and my goal from day one has been to be able to look Gene Haas in the eyes and shake his hand and say, 'Hey, it didn't cost you a dime this year to go race, I want you to just come to the track and have fun and enjoy what you've built,' " Stewart said.
Haas will enjoy it on Friday night at the banquet, only he'll enjoy it from the sidelines, as he always has.
But he deserves some of the credit.
David Newton covers NASCAR for ESPN.com. He can be reached at firstname.lastname@example.org. Follow him on Twitter at @DNewtonespn.
2dK. Lee Davis