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Wal-Mart to sponsor Bill Elliott for race

CONCORD, N.C. -- Former Cup champion Bill Elliott will drive a special Wal-Mart-sponsored Chevrolet in a one-race deal for the Coke Zero 400 Sprint Cup event on July 7 at Daytona, Wal-Mart officials announced Thursday.

The team of Turner Motorsports will field the entry using Hendrick Motorsports engines. The race with Elliott, the 1988 Cup champion who was voted one of NASCAR's 50 greatest drivers, is part of Wal-Mart's 50th anniversary celebration. The car will use the number 50.

Elliott, 56, will make appearances at Wal-Mart stores throughout the season. The department store also is offering fans a family deal at 17 Cup races this season that includes four tickets, four sodas, four hot dogs and one program for $99. The Coke Zero 400 is one of those events.

"This is a big deal to have Wal-Mart on a car and get more involved in the sport," Elliott said. "It helps to have a company like this take a major step forward in NASCAR."

Rand Waddoups, Wal-Mart's senior director of entertaining, said there are no immediate plans to expand the car sponsorship beyond the July race.

Senior writer Terry Blount covers motorsports for ESPN.com.