- David Newton, ESPN Carolina Panthers reporter
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CONCORD, N.C. -- Winning the Sprint All-Star race could be worth twice as much as the normal million-dollar prize.
Charlotte Motor Speedway owner Bruton Smith sweetened the pot on Tuesday, offering an additional $1 million if a driver can win all five segments of the non-points event held on May 18.
It's called "Bruton's Big Bonus."
Reigning Sprint Cup champion Brad Keselowski unveiled a special car built out of one million $1 bills during a Tuesday news conference at CMS to announce the bonus.
"It's a good-looking car," Keselowski said as armed guards watched the car. "It definitely inspires me to race hard."
The format for the race includes five segments with the best average finish for the first four segments determining how the field comes down pit road for a mandatory four-time pit stop before the final segment.
The order of the cars returning to the track will determine the starting order for the final segment in which the winner receives $1 million.
A year ago, Jimmie Johnson capitalized on a format that basically awarded the winner of the first segment the pole for the fifth segment because that driver got to come down pit road first with no mandate for tires or gas.
Johnson was able to almost coast through segments two through four, pitting for fresh tires and gas near the end of the fourth segment while others had to do that between the fourth and final segment.
"I kind of liked it last year," said Johnson's crew chief, Chad Knaus, during the news conference two days after winning the Daytona 500.
The race will remain four 20-lap segments and one 10-lap finale. All laps will count in segments one through four, with only green-flag laps counting in segment five.
"Obviously, nobody enjoyed what we did last year," Knaus said. "But we all play with the rules we're given."
Winning the Sprint All-Star race could be worth twice as much as the normal million-dollar prize after Charlotte Motor Speedway owner Bruton Smith offered a $1 million bonus if a driver can win all five of the race's segments.