INDIANAPOLIS -- Kroger will be NASCAR's title sponsor for the first "super weekend" at Indianapolis Motor Speedway.
The pact also benefits the Riley Children's Foundation, which helps fund research and care at one of the city's children's hospitals.
Four races will be held at the historic track from July 26-29, including the annual Brickyard 400. It will be the first time the Nationwide Series and Grand-Am series will race at the track on the same weekend, which organizers will call the Kroger Super Weekend.
It's the first time the track's 2.5-mile oval and the track's road course will be used on the same weekend.
The deal also makes Kroger the speedway's official florist and official box lunch provider.