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Earnhardt merchandise still a hot property

Updated: February 17, 2006, 1:56 PM ET
By Darren Rovell | ESPN.com

It has been five years since Dale Earnhardt died from injuries related to his crash on the final lap of the Daytona 500. But he's hardly gone. He's memorialized every race weekend by fans who still sport -- and buy -- anything bearing his legendary number 3.

"I think a lot of people looked up to him and I think a lot of people admired him and felt like they had something in common with him at the same time," said Jeff Gordon. "And it just built this amazing fan base and then we've seen ...

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