Qualifying, sponsor woes could mean financial trouble

With some major sponsors seeing their cars miss races and others being turned away, NASCAR may have a big problem, writes Terry Blount.

Updated: March 24, 2007, 6:45 PM ET
By Terry Blount | ESPN.com

BRISTOL, Tenn. -- In the midst of all the Car of Tomorrow hoopla, another major issue is going down this weekend.

NASCAR has too much of a good thing. Big-money sponsors want in, but some of them can't find a spot.

More than any other sports league, NASCAR is dependent on corporate sponsorship. Teams can't race without the millions of dollars companies spend to place their logos on cars.

But cars with major financial backing are going home without racing, ...

Read full story


You must be signed in to post a comment

Already have an account?