Siegel, DEI facing life after Junior

Dale Earnhardt Jr. is leaving the team his father founded at the end of this season. That begs the question what Dale Earnhardt Inc. will do next, writes Marty Smith.

Updated: May 14, 2007, 4:52 PM ET
By Marty Smith | ESPN.com

MOORESVILLE, N.C. -- Max Siegel, president of Dale Earnhardt Inc. and the man appointed to negotiate one of the most important contracts in NASCAR history -- that of driver Dale Earnhardt Jr. to continue on under the DEI banner -- was on hand Thursday as the sport's most popular driver announced he would leave the company his father founded at the conclusion of the season.

As Earnhardt spoke, Siegel stood stage left, arms folded, watching and listening intently.

His face wasn't ...

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