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Sponsors, naturally, play key role in approving paint scheme

Richard Childress Racing, for which the term paint scheme mostly holds true except for rare body wrapping, helps explain and illustrate the process of designing and painting its race cars.

Updated: August 6, 2007, 12:44 PM ET
By Ellen Siska | Special to ESPN.com

In the marketing-driven sport that is NASCAR, it's no surprise that the paint scheme on each car plays the major role in sponsor identification. These "rolling billboards" give sponsors the opportunity to showcase their brands in a unique and eye-catching way, which is why the paint scheme design is an integral part of every sponsorship.

Although the term "paint scheme" is somewhat of a misnomer with the advent of new body wrapping technology, Richard Childress Racing continues to cover ...

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