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Apologetic Kyle Busch pays steep price

Updated: November 11, 2011, 6:29 PM ET
By David Newton | ESPN.com

AVONDALE, Ariz. -- Kyle Busch entered the media center at Phoenix International Raceway on Friday wearing a somber face and a blue dress shirt without the M&M patches we are accustomed to seeing -- or patches from any other sponsor.

The plain shirt is a big deal.

Sponsors, you see, are everything in this world. If you cross the line and embarrass one, your world can crumble no matter how talented you are. No driver, as we've been reminded time and time again since Busch ...

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