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Dale Earnhardt Jr. luring sponsors

Updated: September 14, 2012, 4:06 PM ET
By David Newton | ESPN.com

JOLIET, Ill. -- Diet Mountain Dew will be on Dale Earnhardt Jr.'s Sprint Cup car for fewer races in 2013, but NASCAR's most popular driver is having no problem luring new sponsors.

"We have more demand than we have supply pretty much,'' Earnhardt said Friday at Chicagoland Speedway. "We have got the majority of the season with the (National) Guard and then Diet Mountain Dew is going to back off a little bit, and that makes it a bit of a challenge to fill that small of a gap.

"If ...

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