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Kickoff event has new sponsor, name

Updated: January 7, 2013, 3:45 PM ET
By David Newton | ESPN.com

CHARLOTTE, N.C. -- NASCAR's 2013 kickoff event will have a new sponsor and name, but it won't have the new Sprint Cup champion and runner-up.

Sprint announced on Monday it has partnered with Daytona International Speedway to sponsor The Sprint Unlimited at Daytona, a non-points event formerly known as the Budweiser Shootout.

The event that kicks off on Feb. 16 at 8 p.m. ET will be without Cup champion Brad Keselowski and runner-up Clint Bowyer, who did not qualify for the select ...

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