Discussion

Sprint Cup race lands sponsor

Updated: January 15, 2013, 6:44 PM ET
Associated Press

SYRACUSE, N.Y. -- Watkins Glen International has signed a multi-year deal with Cheez-It crackers to sponsor the NASCAR Sprint Cup race at the Finger Lakes track.

WGI president Michael Printup and Kellogg Co. officials made the announcement of the Cheez-It 355 at The Glen on Tuesday. This is the company's first race entitlement sponsorship, though Kellogg has been involved with NASCAR since 1991.

Last year's race was run without a main sponsor at The Glen, which is owned by International ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

MORE RACING HEADLINES

MOST SENT STORIES ON ESPN.COM