Carmakers seek relevance in new age

Updated: January 28, 2013, 6:45 PM ET
By John Oreovicz | ESPN.com

DETROIT -- Economic conditions and the automotive market are on the upswing, resulting in an upbeat air of manufacturer confidence at the 2013 North American International Auto Show.

But as those manufacturers increasingly seek relevance out of their motorsports programs, racing's presence at this year's show was more subdued than usual.

Sure, there were a couple of Formula One cars -- naturally at Ferrari, where F1 and racing in general have been part of the ...

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