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Bowman, John share shark mentality

Updated: May 1, 2013, 5:37 PM ET
By Brant James | ESPN.com

Daymond John had never given much consideration to NASCAR as a delivery system for his marketing/branding/entrepreneurial ambitions. Some of his clients enjoy it, and the stock car series does well in its own realm, the 44-year-old founder and CEO of the FUBU clothing line and a personality on the "Shark Tank" reality show said. But John's empire is built on thumping bass, and the cultivation of youth and cool. He didn't know if NASCAR fit.

But there John was at a lunch ...

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