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A prelude to Stevenson-Kovalev?

Originally Published: November 29, 2013
By Dan Rafael | ESPN.com

There's an age-old move out of the promotional playbook when there is growing interest in a particular fight, but it still needs to be nurtured a bit before it's commercially ready to be made. So in order to stoke interest, the two fighters in question appear on the same card in separate fights.

The idea is to get folks talking about their potential showdown, to raise awareness of it, and to use the fights as a way for fans and media to compare the boxers.

That ...

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