Cash for cred
How the unlikely pairing of Justin Bieber and Floyd Mayweather pays off
WHY BIEBER? It's the question everyone asks every time Justin Bieber flanks Floyd Mayweather on the boxer's ring walk. A brief exchange between the two before Mayweather's Sept. 14 bout against Canelo Alvarez provides a clue. About 90 minutes prior to the fight, Bieber made a clumsy entrance into Mayweather's dressing room, barging in with hand-slaps and bro-hugs. Mayweather nodded in Bieber's direction but otherwise ignored him. Thirty minutes later, though, came the ...
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