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Cash for cred

How the unlikely pairing of Justin Bieber and Floyd Mayweather pays off

Originally Published: January 22, 2014
By Tim Keown | ESPN The Magazine

WHY BIEBER? It's the question everyone asks every time Justin Bieber flanks Floyd Mayweather on the boxer's ring walk. A brief exchange between the two before Mayweather's Sept. 14 bout against Canelo Alvarez provides a clue. About 90 minutes prior to the fight, Bieber made a clumsy entrance into Mayweather's dressing room, barging in with hand-slaps and bro-hugs. Mayweather nodded in Bieber's direction but otherwise ignored him. Thirty minutes later, though, came the ...

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