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World titles no longer the holy grail

For a new generation of fighter-entrepreneurs, cashing in on PPV trumps all

Originally Published: March 5, 2014
By Nigel Collins | ESPN.com

The November 1952 cover of The Ring magazine featured an illustration of Archie Moore, arms outstretched, running after a winged crown that hovers tantalizingly just out of reach. The crown represented the light heavyweight title, which the soon-to-be 36-year-old Moore had been chasing for years. The headline read "Why Is Moore Poison?" The answer was simple: He was too good and too black.

Boxing has changed since then. The sport's biggest star is African-American. But that's ...

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