World titles no longer the holy grail
For a new generation of fighter-entrepreneurs, cashing in on PPV trumps all
The November 1952 cover of The Ring magazine featured an illustration of Archie Moore, arms outstretched, running after a winged crown that hovers tantalizingly just out of reach. The crown represented the light heavyweight title, which the soon-to-be 36-year-old Moore had been chasing for years. The headline read "Why Is Moore Poison?" The answer was simple: He was too good and too black.
Boxing has changed since then. The sport's biggest star is African-American. But that's ...
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