Cotto-Martinez PPV 'underperformed'
Miguel Cotto's 10th-round knockout of Sergio Martinez to win the world middleweight championship on June 7 in New York was a historic performance, just one seen by far fewer people than the promoters and HBO anticipated.
The fight at Madison Square Garden generated approximately 350,000 buys on HBO PPV, Top Rank chairman Bob Arum, Cotto's promoter, told ESPN.com, a figure co-promoter Lou DiBella and HBO said was accurate.
Although based on selling that many units the fight generated ...
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