LONDON -- In one corner you have Eugenie Bouchard. The darling of these championships. The adopted princess who's been tagged the heir apparent to Maria Sharapova. Blond, beautiful and bold. Turns out she can play some decent ball, too.
She's become the de facto face of Wimbledon, a marketer's dream.
A social media stalwart whose shameless selfies include photos with Jim Parsons, a ton of fellow tennis players and, naturally, the pope.