Discussion

Best World Cup jerseys of all time

Updated: March 10, 2010, 10:48 AM ET
By Roger Bennett | Special to ESPN.com

World Cup uniforms originally played the simple role of separating one team from another. They are now among the most lucrative billboards in sports. The shirts, once cut from flannel in 1930, are now made of polyester, but they might as well be spun from gold. Adidas, tailor to a dozen teams battling it out in South Africa, expects to top a reported $1.8 billion in soccer sales courtesy of the tournament -- soccer's equivalent of turning water into wine.

The marriage of World Cup and commerce ...

Read full story

ESPN Conversations


You must be signed in to post a comment

Already have an account?

You are fully responsible for the content you post. Content that includes profanity, personal attacks or antisocial behavior (such as "spamming" or "trolling"), or other inappropriate content or material will be removed. We reserve the right to block any user who violates our terms of use, including removing all content posted by that user.

MORE SOCCER HEADLINES

HOTTEST CONVERSATIONS

ESPN Community »

MOST SENT STORIES ON ESPN.COM

Most Sent »