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Making the Breeders' Cup even better

Updated: August 18, 2011, 5:36 PM ET
By Bill Finley | Special to ESPN.com

The decision-makers at the Breeders' Cup have been making some smart moves lately; all of them steps that were needed to improve the event. They've lowered the minimum price on some of the bets, have taken steps to make the "win and you're in" races more meaningful and hired a respected consulting group to look into how they can make the Breeders' Cup brand grow both here and abroad.

They've done a lot of good things, but they need to do more. Hire me as the Breeders' Cup Czar and here's ...

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