Will World Cup boost women's soccer?

Updated: July 18, 2011, 5:15 PM ET
By Jeff Carlisle | ESPN.com

The U.S women's national team lost a World Cup final Sunday. But as the memories of the Americans' heartbreaking defeat to Japan begin to fade, attention now turns to determining precisely what the team gained for both the players and the sport.

Certainly in the short term, the U.S. women gained what national teams in this country always do. Call it the Olympic effect, where applause, admiration and perhaps an endorsement or two find their way to the players involved.

But ...

Read full story


You must be signed in to post a comment

Already have an account?