Will World Cup boost women's soccer?
The U.S women's national team lost a World Cup final Sunday. But as the memories of the Americans' heartbreaking defeat to Japan begin to fade, attention now turns to determining precisely what the team gained for both the players and the sport.
Certainly in the short term, the U.S. women gained what national teams in this country always do. Call it the Olympic effect, where applause, admiration and perhaps an endorsement or two find their way to the players involved.
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2011 Women's World Cup
2011 champion: Japan
Topics: Women's World Cup