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Good as it gets

Updated: October 3, 2011, 4:08 PM ET
By Jay Cronley | Special to ESPN.com

New sporting events can be about as meaningful as infomercials, barely beating reruns in terms of interest. The chief need to be filled by most new sporting events is a corporate sponsor needing more money.

Something like the Fed-Ex Cup is hardly water cooler talk at work. It's more like cheese nacho talk overheard upon occasion in municipal course snack shops. The Fed-Ex Cup is a golf event. To win it you shoot low scores at tournaments few follow closely. Who won this year's Fed-Ex ...

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