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GM signs deal with Man U

Updated: May 31, 2012, 4:38 PM ET
Associated Press

DETROIT -- General Motors is trading an oval-shaped football for a round one.

The company, which earlier this month scrapped plans to advertise during America's Super Bowl, has signed a deal for Chevrolet to be the automotive sponsor of Manchester United, the wildly popular British team that plays a different kind of football.

GM formally announced the partnership on Thursday, saying that the five-year contract will take advantage of Manchester United's huge soccer fan base to help ...

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