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Liverpool plots course for success

Updated: June 3, 2012, 7:12 PM ET
By Roger Bennett | ESPN

Yesterday, Liverpool Football Club celebrated its 120th anniversary in uncharacteristically quiet fashion. Few teams traditionally extract more pleasure from their history and lore.

But the club that, in the words of iconic coaching legend Bill Shankly, has thrived off the passion of a "Holy Trinity -- the players, the manager and the supporters" is changing. In the words of managing director Ian Ayre, "The modern game demands we add the business side as a fourth pillar. ...

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