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Maria Sharapova debuts 'Sugarpova'

Updated: August 20, 2012, 5:42 PM ET
By Darren Rovell | ESPN.com

NEW YORK -- Surrounded by gummy fish and tennis gumballs, Maria Sharapova isn't apologizing.

She likes candy, and that's the next category she'll add her name to.

It's actually more than putting her name and face on a product. While she has worked with the likes of Nike and Cole Haan to design shoes and clothes, she has never started from scratch like she has with this deal.

Sharapova said the development, from concept to launch, has taken 18 months.

"It's like ...

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