How NYC Marathon lands its elites

Organizers begin sales pitches to top runners with three words: New York City

Updated: November 1, 2012, 1:03 PM ET
By Sarah Barker | Competitor.com

Remember South African Hendrick Ramaala laying down a spleen-melting 4:22 mile on First Avenue to drop Robert Cheruiyot of Kenya, only to have to go to the well again with Paul Tergat and Meb Keflezighi? Grimacing, struggling, one last surge. And then another. And another.

Or Paula Radcliffe of Great Britan with tenacious Kenyan Susan Chepkemei covering every move over the rolling Central Park road, past the grand hotels on the south end, the pair pulled forward as much ...

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