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When Tom Hessert attended the 2011 Preakness he left realizing the horse racing industry had failed to take advantage of a tremendous opportunity. In a country where people love to gamble and love to while away their time on the computer, racing represents the only legal means of betting on the Internet in the U.S. Yet, all racing has been able to come up with are traditional betting sites. They appeal primarily to existing horseplayers and not to the large slice of the public that wants quick, ...

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