Discussion

Maria Sharapova, Porsche reach deal

Updated: April 22, 2013, 9:55 AM ET
By Darren Rovell | ESPN.com

German car maker Porsche on Monday made what some might consider a surprising announcement: Its first global endorser would be a woman.

The brand, which is dominated by male buyers, chose tennis player Maria Sharapova to be the face of its company for the next three years.

"This says a lot about her longevity and her brand power," said her agent, Max Eisenbud. "To have a company like Porsche that is so high-end and so meticulous to allow her to stand next to their car says a lot."

Sharapova ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ALSO SEE

MORE TENNIS HEADLINES