Maria Sharapova, Porsche reach deal
German car maker Porsche on Monday made what some might consider a surprising announcement: Its first global endorser would be a woman.
The brand, which is dominated by male buyers, chose tennis player Maria Sharapova to be the face of its company for the next three years.
"This says a lot about her longevity and her brand power," said her agent, Max Eisenbud. "To have a company like Porsche that is so high-end and so meticulous to allow her to stand next to their car says a lot."
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