Chat with Darren Rovell
Rovell blogs on ESPN Insider, has a weekly podcast available on Apple.com and is the author of First in Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon.
Send in your questions now and join Rovell for the answers on Tuesday at 3 p.m. ET!
Darren Rovell (2:57 PM)
Hello, everyone. Thanks for stopping by. Thanks to a couple Airborne tablets. I'm hanging in there after a rough Super Bowl. But i'm sure you have no sympathy for me. And no I didn't get paid for that Airborne endorsement.
Darren Rovell (2:59 PM)
I mistakingly erased a question from Jon from New York who asked a great question. Jon asked about philosophy of choosing to advertise in the Super Bowl versus the Olympics and vice versa.
Darren Rovell (3:00 PM)
Jon, You can get about three Olympics commercials for a Super Bowl commercial. I think sometimes the Super Bowl is conducive to being part of a show and while people enjoy the commercials, they are not in the typical product review state. That being said, you pay the $2.5 million per 30 seconds because you know that you won't be TiVo'd.
Jeff, Vancouver, Washington
Superbowl XL = Professional Wrestling. All scripted, with a predetermined outcome in mind. Steelers now have a hollow victory and there should be an asterisk in the history books noting it.
Darren Rovell (3:02 PM)
Just like people who accuse David Stern of rigging the Patrick Ewing draft thanks to a frozen envelope, just realize that the NFL would never be able to do this. You are essentially charging them with fraud. And if they were found guilty of doing this, Paul Tagliabue and half the league would be in jail, not to mention the financial damages.
3FF (Arlington, VA)
Do you know of any reason why Visa chose the Olympics vs. the Superbowl to unveil their new ad campaign - did they want the attention all to themselves?
Darren Rovell (3:13 PM)
Visa's platform has always been heavy on the Olympics side. So I'm not surprised. The Super Bowl is not really geared towards a program. It's a one time thing. You can role out an entire program around the Olympics and you have a lot of planning time.
Hey Darren, after the Yankees get their new staduim, will they be the number one of all sports teams in terms of of worth?
Darren Rovell (3:14 PM)
Sorry about that delay. We're back up now. Let's wait on that Yankees stadium thing. I'm still not sure it's a done deal yet.
michael (crossett, ar)
how much more/less revenue was generated in Detroit versus Houston?
Darren Rovell (3:16 PM)
Check out my article from last week. I'm confident that no city makes money off the Super Bowl. Houston, the city, made less than $1 million in sales tax from the TWO-WEEK period heading into the game two years ago.
Harold (Los Angeles)
How long are leftovers good for?? I got a 1 foot carnitas burrito leftover from Sunday. You guys are welcome to come over.
Darren Rovell (3:17 PM)
Harold, thanks for inviting me. I don't think they are worth the flight to Los Angeles. I would say it's good until tonight. Then you should throw it out. One thing I've learned, if it's sushi, it's only good for one day in the fridge.
Will MLB ever have a salary system close to what the NFL has, in order to level the playing field?
Darren Rovell (3:18 PM)
Level the playing field, how so? In terms of parity, MLB has actually had more teams win in recent years than the NFL. There's a perception of parity in the NFL that isn't really there if you consider the ultimate determining factor being ability to win a championship. Remember, the Yanks haven't won in five years.
So after experiencing the first modern cold-weather Super Bowl, do you think it will happen again? Was it good/bad/indifferent for the sponsers?
Darren Rovell (3:19 PM)
Detroit did a great job. The problem was that most people didn't see Detroit like I did. Most fans got in Saturday to the snow and cold. The rest of the week was actually quite moderate. Is this cold weather city thing going to catch on? You'd have to build a new stadium and pray. But I don't see Detroit by any stretch working their way into the rotation.
How is it decided WHEN a Super Bowl commercial will air??
Darren Rovell (3:21 PM)
Great question. If you are Anheuser Busch, you've spent enough money that you can tell the network where you want your spots to be. You can usually buy cheaper in the fourth quarter, but I'll tell you that Pepsi having at least three spots helped them get that Sierra Mist spot in the first slot.
Darren, got any pictures from the parties that you could post for us?
Darren Rovell (3:22 PM)
Let's just say that ESPN is owned by Disney and leave it at that. Trust me, everything that I said happened, did.
William (Seattle, WA)
Sports Illustrated was selling Steelers super bowl championship packages before the game started. If you typed in for a Seattle one, the Steelers one showed up. How much money did the Steelers win in advertising, marketing etc just by being champs? Conspiracy theories aside, how much to marketers and advertisers invest pre-game by guessing who the winner will be?
Darren Rovell (3:25 PM)
Not sure about the SI thing...but there are autograph companies who have all these contingency deals lined up should someone win. I got a price sheet on Steelers Super Bowl signature items less than three hours after they won it all. There's not much money lost on merchandise...the NFL makes a couple thousand of each championship item to have immediately and then they run off shirts and hats at the printing press through the night to meet demand in the morning. Want a challenge? Try to get a Seattle Champs hat or shirt. You'll have to pay a pretty penny for it, but it might be around. Being that you're from Seattle, I doubt you are interested now in revisionist history.
Does Anheuser Busch really think their commercials are going to inspire someone to buy their beer? People buy based on quality, not commercials!
Darren Rovell (3:26 PM)
I don't think so. They just want you to remember them on Super Bowl Sunday and they've done a good job of doing that. The best Super Bowl commercial of all time -- Coke and Mean Joe Greene -- actually didn't help sell Coke.
Darren, what are the chances the Seattle SuperSonics pull up stakes and move elsewhere due to their dissatisfaction with (or financial non-viability of) the KeyArena lease?
Darren Rovell (3:27 PM)
Todd, there will be threats and threats and more threats until the public finally forks over the dollars. Teams usually win the hostage game.
Was that Brooke Burke in the Whoperettes commercial?
Darren Rovell (3:29 PM)
Yes, it was and 92 other girls who were in a bad Super Bowl commercial. I can't believe people actually liked that.
What is the face value of a Super Bowl ticket sold to season ticket holders of each team and how do ticketing websites obtain SB tickets and get away selling them for over 5 grand apiece?
Darren Rovell (3:30 PM)
Mike, where's Pennsylbamma? Never heard of it. Sounds like they probably have some good high school football players there. Anyway, $600 to $700 face to season ticket holders and the brokers are getting market value for the product.
Who has the better mustache....Holmgren or Cowher?
Darren Rovell (3:31 PM)
I think Holmgren has a better mustache, but Cowher has a more marketable face for a blue collar football team.
What are your thoughts on the Kentucky Derby naming rights? Also is there any possibility of someone replacing Visa for the triple crown races?
Darren Rovell (3:34 PM)
I don't think anyone is going to respect that KD naming rights deal. No one is going to give Yum Brands the right play. And I'd say they probably should have used one of their brands instead of the holding company. I would have loved the Taco Bell Kentucky Derby. On Visa, I expect some company is interested.
Danny Scottsdale Az
Darren, True or False, LeBron has escalators in his endorsement contracts if he leaves C-Town.......
Darren Rovell (3:35 PM)
False, false, false. Nike paid what they paid and it doesn't move. The reason why LeBron's agent did the deal before the lottery is to max out his value that would not take into account the city he is in. Is he more marketable in New York? Yes.
Jason, Bristol, CT
Darren, based on the recent success of long-hitting PGA Tour rookies Bubba Watson, J.B. Holmes and Camilo Villegas, where do you think each one's marketability ranks among their peers?
Darren Rovell (3:37 PM)
Love getting in the golf. Any athlete named Bubba has a significant advantage. That is assuming all else is equal. Bubba Trammell or Bubba Crosby aren't as good as Alex Rodriguez, so they don't do as well off the field. But if they were, they'd be pretty popular.
Where's Shaun Alexander ending up next season? How much will his contract be?
Darren Rovell (3:39 PM)
As you know, he's a free agent. According to John Clayton, at least two other teams are interested in his services. I don't think the Super Bowl was good or bad for him from a performance standpoint. A win and a great game could have only helped his dollars.
Jon (Port Allen, Louisiana)
Any truth to the rumor that Kleenex is going to be the official sponsor of the Seattle Seahawks next year?
Darren Rovell (3:39 PM)
Wow. That's harsh. And for the other Steelers fans, no Jerramy Stevens has not signed a deal with Butterfinger.
William (Seattle, WA)
How much of hit to Shaun Alexander's marketability occured when the Seahawks lost?
Darren Rovell (3:40 PM)
I bet he could have earned about $350,000 more in endorsements if he had an incredible game and won SB XL MVP. Not as much as you thought, right?
Darren Rovell (3:42 PM)
Gotta run. No more emails about being my party intern in Miami next year!
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