When you're Drake, few moments are minor. So when the Raptors superfan and 2014 ESPYS host was caught on camera lint-rolling his pants during Game 2 of Toronto's series with the Brooklyn Nets ...
... it created an Internet stir, which the recording artist quickly embraced on his official Instagram account:
It didn't end there. On Wednesday, Drake's record label, October's Very Own, revealed limited-edition lint rollers that would be given away at Game 5 in Toronto in a partnership with Bounce.
Its real pic.twitter.com/FosoPc9RAF— Octobers Very Own (@welcomeOVO) April 30, 2014
Meanwhile, IKEA Canada also is giving away lint rollers, although they reportedly are not associated with Drake and will not be officially distributed by the team.
UPDATE: Here's a look at the lint roller from inside the arena:
And here's a look at the lint roller in action: