Few predicted the Toronto Raptors would make the playoffs in 2013-14, let alone win the Atlantic Division and earn the No. 3 seed in the Eastern Conference. But those things they did, and native son Drake played a part as the hyped-up city -- and country -- experienced a seven-game series their team ultimately lost to the Brooklyn Nets.
It started with a simple campaign from the team, #WeTheNorth. Drake narrated a series of commercials, and word spread throughout the city:
Drake's October's Very Own label also provided shirts for Game 1:
In Game 2 came Drake's infamous "lint roller" moment, which the recording artist quickly embraced and turned into a Game 5 promo (as in, free lint rollers for select fans):
Drake stayed present when the games went to New York. He took in Game 3 outside the Air Canada Centre, and sent a message to the Nets after they won Game 3 to take a 2-1 lead.
It wasn't over before Game 7, where Drake took an in-arena selfie, because that's what you do:
There would be no selfie magic, though, as with a 104-103 loss at home in Game 7, the Raptors' ride ended. Wrote Drake in the caption to this Instagram image posted Sunday: "Incredible year! Incredible team! Congrats to Brooklyn for advancing. #416 #NorthernUprising"
Bonus: Here are members of the Toronto Symphony Orchestra, performing a brief Drake rendition. It dropped before the series ended, but it serves as a somber final song after a memorable Raptors season: