No. 45: Boston Celtics

2013 Ultimate Standings

Updated: September 23, 2013, 12:14 PM ET
By Ross Marrinson | ESPN The Magazine

Last year's rank: 20
Title track: 27
Ownership: 21
Coaching: 7
Players: 22
Fan relations: 32
Affordability: 68
Stadium experience: 58
Bang for the buck: 87

After a six-year run that included six consecutive playoff appearances, two Finals appearances and one championship, the Big Three era -- which began with Kevin Garnett, Ray Allen and Paul Pierce and then transitioned to Garnett, Pierce and Rajon Rondo -- is over. In a big way. The team fell in all nine of our categories, including a 49-spot drop in bang for the buck because of an average ticket price of $72.96 (43 percent more than the NBA mean) and a ridiculous $34 to park -- 124 percent more than the NBA average. During the offseason, and after this poll was conducted, GM Danny Ainge, who's never been accused of complacency, traded aging stars Garnett and Pierce to the Nets for salary dumps and lost beloved coach Doc Rivers to the Clippers. He also brought in Butler's analytics wundercoach, Brad Stevens, to lead the arduous rebuild. For now, this is a team built around an injured Rondo, Jeff Green and rookie Kelly Olynyk -- perhaps the perfect lineup for the season's biggest prize for teams not expected to be playing come May: the top pick in the 2014 NBA draft.

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