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No. 32: Golden State Warriors

Last year's rank: 101
Title track: 70
Ownership: 56
Coaching: 20
Players: 17
Fan relations: 25
Affordability: 49
Stadium Experience 49
Bang for the Buck 28

Things are looking up for the Warriors. This spring, they earned some favor with their fiercely loyal but frustrated fan base by making it to the playoffs (a six-game, second-round loss to perennially strong San Antonio was considered a step forward). Off the court, the team hopes to move to a sparkling new arena on San Francisco's waterfront by 2017. In fact, Oakland's beloved squad has improved significantly in every one of our categories. Aside from the are-you-serious? 69-spot leap in our overall standings, Golden State jumped an even more impressive 74 spots in fan relations. Perhaps the demoralizing boos that rained down on the club's wildly unpopular owner, Joe Lacob, in March 2012 -- on Chris Mullin Night, no less -- was the impetus behind that. And yes, the sweet-shooting backcourt of Steph Curry, one of the league's rising stars, and Klay Thompson has a lot to do with improved customer satisfaction. But there has been an overall culture change under third-year coach Mark Jackson -- equal parts point guard and pastor -- who has a hold on his congregation. That positivity permeates a franchise that has given away the owners' floor seats on Twitter, invites fans to appear in TV commercials and even employs an amateur TV critic, forward Harrison Barnes, who reviews Breaking Bad on a fan web site. Funny enough, things have been breaking pretty good for Golden State.