The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs

Back to Overall Rankings

Click on table headings to sort by category.

1.Indiana Pacers1166
2.Memphis Grizzlies2227
3.San Antonio Spurs3952
4.Arizona Diamondbacks44114
5.Oklahoma City Thunder51531
6.Tampa Bay Rays651310
7.Phoenix Coyotes712131
8.Milwaukee Brewers86913
9.Cincinnati Reds97823
10.Tampa Bay Lightning1016721
11.Jacksonville Jaguars11131616
12.Nashville Predators12101429
13.Oakland Athletics1336935
14.Green Bay Packers142843
15.New Orleans Pelicans15112421
16.Texas Rangers1621208
17.Cleveland Indians1719445
18.Pittsburgh Pirates1874653
19.Buffalo Bills19173424
20.Kansas City Royals20145153
21.St. Louis Cardinals21251238
22.Los Angeles Angels22291813
23.Carolina Hurricanes23243820
24.Atlanta Braves24203449
25.St. Louis Blues25311826
26.Anaheim Ducks26304212
27.Utah Jazz2732937
28.Baltimore Orioles28224250
29.Dallas Mavericks29392411
30.Cleveland Cavaliers30322824
31.Charlotte Bobcats31184074
32.Detroit Tigers32273745
33.Ottawa Senators33382227
34.Detroit Red Wings34432017
35.Houston Rockets35402635
36.Minnesota Timberwolves36264861
37.Detroit Pistons37324746
38.New Orleans Saints38443327
39.Indianapolis Colts39501532
40.Denver Nuggets40413944
41.Pittsburgh Penguins4161179
42.Baltimore Ravens42543219
43.New York Islanders43366064
44.Columbus Blue Jackets44452660
45.Florida Panthers452355101
46.Pittsburgh Steelers46563415
47.Colorado Rockies47366567
48.Minnesota Twins48424571
49.Golden State Warriors49525741
50.New Jersey Devils50506943
51.Atlanta Hawks51464973
52.Milwaukee Bucks52466862
53.Orlando Magic53525257
54.Buffalo Sabres54623040
55.San Jose Sharks55625332
56.Los Angeles Clippers56556451
57.Chicago White Sox57468667
58.Atlanta Falcons58575546
59.Miami Heat59744118
60.Minnesota Wild60723032
61.Denver Broncos61675039
62.Washington Nationals623510297
63.Tampa Bay Buccaneers63575955
64.Philadelphia 76ers64499389
65.Houston Texans65715751
66.Arizona Cardinals66762962
67.Portland Trail Blazers67576289
68.Boston Celtics68776641
69.Dallas Stars69676272
70.Seattle Seahawks70727157
71.Chicago Bulls71835448
72.Minnesota Vikings72777269
73.Kansas City Chiefs73699670
74.Carolina Panthers74816077
75.San Francisco 49ers75847559
76.San Diego Padres76659694
77.Los Angeles Dodgers77748581
78.Philadelphia Phillies78709382
79.Los Angeles Kings79817777
80.Cleveland Browns80777889
81.Oakland Raiders81808777
82.Brooklyn Nets82879856
83.Winnipeg Jets83962329
84.St. Louis Rams84867485
85.Tennessee Titans85847593
86.Washington Wizards8664107100
87.Cincinnati Bengals87888196
88.Miami Marlins8857111114
89.Miami Dolphins89909395
90.San Francisco Giants908910886
91.Chicago Blackhawks91986766
92.Phoenix Suns92957287
93.Toronto Blue Jays9366114116
94.New England Patriots941008364
95.Houston Astros959180106
96.Detroit Lions96949097
97.Philadelphia Flyers971017975
98.Philadelphia Eagles98979184
99.Seattle Mariners9992101107
100.Boston Bruins100989983
101.Washington Capitals1011038892
102.Colorado Avalanche10210284101
103.Montreal Canadiens1031058180
104.Sacramento Kings10493100113
105.San Diego Chargers105103103103
106.Calgary Flames10610610587
107.Los Angeles Lakers1071118875
108.Edmonton Oilers10810992105
109.Chicago Bears10911310499
110.New York Giants110110105104
111.Toronto Raptors111106115119
112.New York Mets112108118117
113.Chicago Cubs113112118109
114.Dallas Cowboys114115110110
115.Washington Redskins115114117115
116.Boston Red Sox116116115110
117.New York Rangers117117113112
118.New York Knicks118118109108
119.New York Yankees119119120120
120.New York Jets120120121121
121.Vancouver Canucks121121112118
122.Toronto Maple Leafs122122122122


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