The Mag's Ultimate Standings 2013

SINCE LAUNCHING the Ultimate Standings 10 years ago, we've stuck to our tried-and-true four-step approach to ranking every MLB, NBA, NFL and NHL team. First, with the help of Chicago consulting firm Maddock Douglas, we surveyed 1,011 sports fans across North America in the spring to determine what they want most in return for the emotion, money and time they invest in their favorite clubs. Our poll covered 25 topics, from "has likable players" to "provides an avenue for fans to give feedback to the franchise."

Next, through ESPN.com and NetReflector, a Seattle opinion research company, we asked fans to rate their favorite teams online in each category. (Thanks to the 59,298 of you who responded!) We grouped the grades into seven of the eight subjects you see at right.

For the remaining category, bang for the buck, we relied on calculations we've developed with researchers at the University of Oregon's Warsaw Sports Marketing Center to figure out how efficiently teams convert revenues from fans into performance on the field (including postseason victories).

Finally, we combined each team's score across all eight categories into a weighted average, based on the results of our national poll. Since fans said affordability was about 40 percent more important than stadium experience, for example, our formula reflects that.

The result: the 2013 Ultimate Standings, the only rankings that combine fan perspectives with an objective measure of how well teams turn dollars into wins. Ultimately, it all counts.

Title track: 3.6 percent
Championships won or expected within the lifetime of current fans.
1. Baltimore Ravens
122. Milwaukee Bucks

Ownership: 10.2 percent
Honesty and loyalty to core players and to the community.
1. San Antonio Spurs
122. Miami Marlins

Coaching: 3.1 percent
Strength of on-field leadership.
1. San Antonio Spurs
122. Charlotte Bobcats

Players: 11.3 percent
Effort on the field, likability off it.
1. San Antonio Spurs
122. Sacramento Kings

Fan relations: 25.2 percent
Courtesy of players, coaches and front offices toward fans and how well a team uses technology to reach them.
1. San Antonio Spurs
122. Sacramento Kings

Affordability: 17.4 percent
Price of tickets, parking and concessions.
1.Indiana Pacers
122. Toronto Maple Leafs

Stadium experience: 12.4 percent
Quality of venue, fan-friendliness of environment, frequency of game-day promotions.
1. San Francisco Giants
122. Sacramento Kings

Bang for the buck: 16.8 percent
1. Indiana Pacers
122. Toronto Maple Leafs


Back to Overall Rankings


Click on table headings to sort by category.

TEAMCOACHING
CST
1.San Antonio Spurs118
2.New England Patriots230
3.San Francisco 49ers324
4.New Orleans Saints419
5.Baltimore Orioles510
6.Chicago Bulls626
7.San Francisco Giants726
8.Boston Celtics727
9.Baltimore Ravens727
10.Los Angeles Kings1018
11.Detroit Red Wings1113
12.New York Giants1228
13.Chicago Blackhawks1322
14.Memphis Grizzlies144
15.Indianapolis Colts1422
CST
16.Dallas Mavericks1622
17.Seattle Seahawks1716
18.Ottawa Senators182
19.Arizona Diamondbacks191
20.Golden State Warriors2012
21.Tampa Bay Rays213
22.Washington Nationals2225
23.Cleveland Indians225
24.Indiana Pacers222
25.Pittsburgh Steelers2520
26.Green Bay Packers2625
27.St. Louis Blues2710
28.Phoenix Coyotes281
29.St. Louis Rams2910
30.Nashville Predators2914
CST
31.Oakland Athletics3111
32.Atlanta Falcons3217
33.St. Louis Cardinals3324
34.Anaheim Ducks346
35.Pittsburgh Penguins3517
36.Miami Heat3628
37.Denver Broncos3718
38.Texas Rangers3814
39.Minnesota Timberwolves387
40.Detroit Tigers4017
41.Boston Bruins4121
42.San Jose Sharks4212
43.Montreal Canadiens4227
44.Washington Redskins4423
45.Philadelphia Flyers4523
CST
46.Denver Nuggets4623
47.Boston Red Sox4730
48.Tampa Bay Buccaneers487
49.New York Yankees4929
50.Washington Capitals5025
51.Toronto Maple Leafs5030
52.New York Rangers5026
53.New York Knicks5330
54.Oklahoma City Thunder548
55.Kansas City Chiefs556
56.Houston Rockets5616
57.New Jersey Devils5711
58.Jacksonville Jaguars582
59.San Diego Padres592
60.Minnesota Twins6021
CST
61.Los Angeles Angels6113
62.Minnesota Vikings6115
63.Winnipeg Jets6329
64.Columbus Blue Jackets637
65.New Orleans Pelicans653
66.Miami Dolphins6614
67.Philadelphia Eagles6713
68.Arizona Cardinals685
69.Milwaukee Brewers699
70.Chicago White Sox7018
71.Atlanta Braves717
72.Pittsburgh Pirates724
73.Carolina Hurricanes738
74.Portland Trail Blazers7417
75.Houston Texans7421
CST
76.Philadelphia Phillies7627
77.Florida Panthers7615
78.Colorado Rockies7812
79.Cincinnati Reds796
80.New York Islanders8020
81.Cincinnati Bengals8112
82.Cleveland Cavaliers8214
83.Edmonton Oilers8324
84.Vancouver Canucks8428
85.New York Mets8523
86.Minnesota Wild8616
87.Los Angeles Dodgers8715
88.Tampa Bay Lightning883
89.Orlando Magic8910
90.Houston Astros9020
CST
91.Toronto Raptors9019
92.Calgary Flames9219
93.San Diego Chargers9326
94.Chicago Bears9429
95.Detroit Lions959
96.Carolina Panthers963
97.Buffalo Bills974
98.Chicago Cubs9828
99.Tennessee Titans998
100.New York Jets10031
101.Seattle Mariners10116
102.Oakland Raiders10211
103.Kansas City Royals1038
104.Los Angeles Clippers10425
105.Utah Jazz10515
CST
106.Cleveland Browns1061
107.Dallas Cowboys10732
108.Atlanta Hawks1085
109.Toronto Blue Jays10922
110.Miami Marlins11019
111.Los Angeles Lakers11129
112.Philadelphia 76ers11213
113.Buffalo Sabres1139
114.Dallas Stars1145
115.Washington Wizards1156
116.Brooklyn Nets11624
117.Sacramento Kings11711
118.Phoenix Suns11821
119.Detroit Pistons1199
120.Milwaukee Bucks12020
CST
121.Colorado Avalanche1204
122.Charlotte Bobcats1221

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